The Christmas tree at Main Street Square is illuminated by hundreds of colorful lights as dawn breaks over Main Street Square.

We're on the hunt for Main Street Square's iconic holiday tree. Have a tree you'd like to donate to this year's celebration? Fill out this quick form and we'll be in touch!

Donate Your Tree

I ♥ Downtown Rapid City

Celebrate the heart of Rapid City and the people who make it truly special.

 

Welcome to Downtown Rapid City — where downtown is more than just a place, it’s a vibrant community filled with unique businesses, welcoming faces, and countless reasons to love it. Whether you’re a local, a visitor, or a business owner, this campaign invites you to discover, share, and celebrate what makes our downtown so special. From charming boutiques and cozy coffee shops to delicious restaurants and unforgettable events, there’s something here for everyone. Join us in spotlighting the heart of Rapid City!

Meet The Merchants

Hear why local business owners ♥ being part of Downtown Rapid City. Check out our Meet the Merchants video series to discover the stories and passion behind the businesses that make our downtown a must-visit destination.

The Tinder Box

The Tinder Box is Rapid City’s only cigar bar! Located in the historic Buell Building in the heart of downtown Rapid City, Tinder Box is a great after-dinner destination.

Find Us

Victoria's Garden

Known for it's vibrant selection of custom floral décor and bouquets, Victoria's Garden offers unique and memorable floral arrangements that suit any occasion.

Find Us

Share the Love

Love Downtown Rapid City? Join the fun by sharing your experiences and pride with our community!

How to Join the Fun:

  • Visit Downtown Businesses: Support your favorite local spots and discover new gems!

  • Share the Love: Post on social media using #IHeartDowntownRC and let everyone know what makes our downtown unique.

  • Spot the Stickers: Look for "I ♥ Downtown Rapid City" stickers and banners around town — snap a photo and share your pride!

  • Be a Part of the Story: Check out our "Meet the Merchants" video series to hear why local business owners love being part of downtown Rapid City.

  • Stay Tuned: Watch for more ways to share your love for downtown Rapid City on our website and social media.

Share the love on social media #IHeartDowntownRC

Meet The Neighborhood

Check out the other businesses that call Downtown Rapid City home.

Explore Downtown Rapid City